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1 Ergebnisse
1
Brand-led transformation:
, In:
Customer-centric marketing strategies / Hans Ruediger Kaufmann; Mohammad Fateh Ali Khan Panni, [editors]
Massa, Pier M.
. (2013) - p. 454-475
Exemplar:
BB WiWi
: 11a bwl 424/457
RT Journal Article T1 <Title>Brand-led transformation</Title> UL https://suche.suub.uni-bremen.de/peid=B73072805&Exemplar=1&LAN=DE A1 Massa, Pier M. YR 2013 NO : graph. Darst. JF Customer-centric marketing strategies / Hans Ruediger Kaufmann; Mohammad Fateh Ali Khan Panni, [editors] SP 454 OP 475 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1312916486* CN BB WiWi: 11a bwl 424/457 SF ELIB - SuUB Bremen
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