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1 Ergebnisse
1
Beyond the "like" button
, In:
Journal of marketing / American Marketing Association
the impact of mere virtual presence on brand evaluations an...
Walker Reczek, Rebecca
;
Lamberton, Cait Poynor
;
West, Patricia M.
. (2012) 6 - p. 105-120
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Beyond the "like" button</Title> : <SubTitle>the impact of mere virtual presence on brand evaluations and purchase intentions in social media settings</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B73091247&Exemplar=1&LAN=DE A1 Walker Reczek, Rebecca A1 Lamberton, Cait Poynor A1 West, Patricia M. YR 2012 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 76 IS 6 SP 105 OP 120 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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