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Marketing and purchasing of industrial goods 

, In: Perspectives on international marketing - re-issued / edited by Stanley J. Paliwoda
a study of the US commercial aircraft engine industry 
Frear, Carl R. ; Metcalf, Lynn E.. (2012)  - p. 276-301
Exemplar:  Zentrale:E02 a bwl 419.5/219; BB WiWi: 11a bwl 419.5/219a