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1 Ergebnisse
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Advertising and consumer awareness of new, differentiated p..:
, In:
Journal of marketing research / American Marketing Association
Barroso, Alicia
. (2012) 6 - p. 773-792
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Advertising and consumer awareness of new, differentiated products</Title> UL https://suche.suub.uni-bremen.de/peid=B73481240&Exemplar=1&LAN=DE A1 Barroso, Alicia YR 2012 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 49 IS 6 SP 773 OP 792 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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