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1 Ergebnisse
1
Determining consumers' discount rates with field studies:
, In:
Journal of marketing research / American Marketing Association
Yao, Song
;
Mela, Carl F.
;
Chiang, Jeongwen
.. (2012) 6 - p. 822-841
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Determining consumers' discount rates with field studies</Title> UL https://suche.suub.uni-bremen.de/peid=B73481348&Exemplar=1&LAN=DE A1 Yao, Song A1 Mela, Carl F. A1 Chiang, Jeongwen A1 Chen, Yuxin YR 2012 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 49 IS 6 SP 822 OP 841 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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