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1 Ergebnisse
1
Creating successful cause-brand alliances
, In:
The journal of brand management
the role of cause involvement, perceived brand motivations ...
Myers, Beth
;
Forsythe, Sandra
. (2012/13) 3 - p. 205-217
Exemplar:
Zentrale:E02
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Creating successful cause-brand alliances</Title> : <SubTitle>the role of cause involvement, perceived brand motivations and cause-brand alliance attitude</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B73621982&Exemplar=1&LAN=DE A1 Myers, Beth A1 Forsythe, Sandra YR 2013 NO : graph. Darst. JF The journal of brand management VO 20 IS 3 SP 205 OP 217 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN E02: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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