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1 Ergebnisse
1
Having versus consuming
, In:
Journal of marketing research / American Marketing Association
failure to estimate usage frequency makes consumers prefer ...
Goodman, Joseph K.
;
Irmak, Caglar
. (2013) 1 - p. 44-54
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Having versus consuming</Title> : <SubTitle>failure to estimate usage frequency makes consumers prefer multifeature products</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B73800762&Exemplar=1&LAN=DE A1 Goodman, Joseph K. A1 Irmak, Caglar YR 2013 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 50 IS 1 SP 44 OP 54 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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