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Conditional projection 

, In: Journal of marketing research / American Marketing Association
how own evaluations influence beliefs about others whose ch... 
Orhun, A. Yeşim ; Urminsky, Oleg. (2013)  1 - p. 111-124
Exemplar:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085