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1 Ergebnisse
1
More than words
, In:
Journal of marketing / American Marketing Association
the influence of affective content and linguistic style mat...
Friedman, Mike
;
Brüggen, Elisabeth C.
;
Ludwig, Stephan
... (2013) 1 - p. 87-103
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1
More than words
:
the influence of affective content and linguistic style matches in online reviews on conversion rates
UL https://suche.suub.uni-bremen.de/peid=B74089374&Exemplar=1&LAN=DE A1 Friedman, Mike A1 Brüggen, Elisabeth C. A1 Ludwig, Stephan A1 Ruyter, Ko de A1 Wetzels, Martin YR 2013 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 77 IS 1 SP 87 OP 103 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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