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Spotlights, floodlights, and the magic number zero 

, In: Journal of marketing research / American Marketing Association
simple effects tests in moderated regression 
Spiller, Stephen A. ; Fitzsimons, Gavan J. ; Lynch, John G... (2013)  2 - p. 277-288
Exemplar:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085