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1 Ergebnisse
1
Mental accounting in consumer-brand relationships:
, In:
Consumer-brand relationships / ed. by Susan Fournier ...
Aggarwal, Pankaj
. (2012) - p. 115-133
Exemplar:
BB WiWi
: 11a bwl 424/359
RT Journal Article T1 <Title>Mental accounting in consumer-brand relationships</Title> UL https://suche.suub.uni-bremen.de/peid=B74561513&Exemplar=1&LAN=DE A1 Aggarwal, Pankaj YR 2012 JF Consumer-brand relationships / ed. by Susan Fournier ... SP 115 OP 133 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1319470327* CN BB WiWi: 11a bwl 424/359 SF ELIB - SuUB Bremen
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