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1 Ergebnisse
1
Brand forgiveness
, In:
Consumer-brand relationships / ed. by Susan Fournier ...
how close brand relationships influence forgiveness
Donovan, Leigh Anne Novak
;
Priester, Joseph R.
;
MacInnis, Deborah J.
.. (2012) - p. 184-203
Exemplar:
BB WiWi
: 11a bwl 424/359
RT Journal Article T1 <Title>Brand forgiveness</Title> : <SubTitle>how close brand relationships influence forgiveness</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B74563374&Exemplar=1&LAN=DE A1 Donovan, Leigh Anne Novak A1 Priester, Joseph R. A1 MacInnis, Deborah J. A1 Park, C. Whan YR 2012 NO : graph. Darst. JF Consumer-brand relationships / ed. by Susan Fournier ... SP 184 OP 203 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1319470327* CN BB WiWi: 11a bwl 424/359 SF ELIB - SuUB Bremen
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