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1 Ergebnisse
1
On the complexity of managing brand relationships in a soci..:
, In:
Consumer-brand relationships / ed. by Susan Fournier ...
Leigh, Thomas W.
;
Thompson, Scott A.
. (2012) - p. 317-350
Exemplar:
BB WiWi
: 11a bwl 424/359
RT Journal Article T1 <Title>On the complexity of managing brand relationships in a social media world</Title> UL https://suche.suub.uni-bremen.de/peid=B74563505&Exemplar=1&LAN=DE A1 Leigh, Thomas W. A1 Thompson, Scott A. YR 2012 NO : graph. Darst. JF Consumer-brand relationships / ed. by Susan Fournier ... SP 317 OP 350 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1319470327* CN BB WiWi: 11a bwl 424/359 SF ELIB - SuUB Bremen
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