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1 Ergebnisse
1
Substitutability and independence
, In:
Consumer behavior analysis / ed. by Donald A. Hantula ...
matching analysis of brands and products
Wells, Victoria K.
;
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
.. (2013) - p. 97-112
Exemplar:
BB WiWi
: 11a bwl 402.6/444
RT Journal Article T1 <Title>Substitutability and independence</Title> : <SubTitle>matching analysis of brands and products</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B74584435&Exemplar=1&LAN=DE A1 Wells, Victoria K. A1 Oliveira-Castro, Jorge M. A1 Foxall, Gordon R. A1 Chang, Shing Wan YR 2013 JF Consumer behavior analysis / ed. by Donald A. Hantula ... SP 97 OP 112 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1412843529* CN BB WiWi: 11a bwl 402.6/444 SF ELIB - SuUB Bremen
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