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1 Ergebnisse
1
Consumer brand choice
, In:
Consumer behavior analysis / ed. by Donald A. Hantula ...
money allocation as a function of brand reinforcing attribu...
Oliveira-Castro, Jorge M.
;
Wells, Victoria K.
. (2013) - p. 113-127
Exemplar:
BB WiWi
: 11a bwl 402.6/444
RT Journal Article T1 <Title>Consumer brand choice</Title> : <SubTitle>money allocation as a function of brand reinforcing attributes</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B74584446&Exemplar=1&LAN=DE A1 Oliveira-Castro, Jorge M. A1 Wells, Victoria K. YR 2013 JF Consumer behavior analysis / ed. by Donald A. Hantula ... SP 113 OP 127 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1412843529* CN BB WiWi: 11a bwl 402.6/444 SF ELIB - SuUB Bremen
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