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The media handbook
a complete guide to advertising media selection, planning, ... Routledge communication series
Katz, Helen
- 5th ed. . , 2014
Exemplar:
Zentrale:Magazin
02.m.8329
RT Book, Whole T1 <Title>The media handbook</Title> : <SubTitle>a complete guide to advertising media selection, planning, research, and buying</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B74625097&Exemplar=1&LAN=DE A1 Katz, Helen NO 5th ed. PB Routledge PP New York, NY [u.a.] YR 2014 NO XII, 232 S. ; 23 cm : graph. Darst. T3 Routledge communication series SN 9780415856713 SN 9780415856720 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1466690224* CN Magazin: 02.m.8329 SF ELIB - SuUB Bremen
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