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1 Ergebnisse
1
Factors contributing brand attitude in advergames
, In:
The journal of brand management
entertainment and irritation
Martí-Parreño, José
;
Aldas-Manzano, Joaquín
;
Currás-Pérez, Rafael
.. (2012/13) 5 - p. 374-388
Exemplar:
Zentrale:
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Factors contributing brand attitude in advergames</Title> : <SubTitle>entertainment and irritation</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B74629660&Exemplar=1&LAN=DE A1 Martí-Parreño, José A1 Aldas-Manzano, Joaquín A1 Currás-Pérez, Rafael A1 Sánchez, Isabel YR 2013 NO : graph. Darst. JF The journal of brand management VO 20 IS 5 SP 374 OP 388 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN Zentrale: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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