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1 Ergebnisse
1
Using type font characteristics to communicate brand person..:
, In:
The journal of brand management
Grohmann, Bianca
;
Giese, Joan L.
;
Parkman, Ian D.
. (2012/13) 5 - p. 389-403
Exemplar:
Zentrale:
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Using type font characteristics to communicate brand personality of new brands</Title> UL https://suche.suub.uni-bremen.de/peid=B74629716&Exemplar=1&LAN=DE A1 Grohmann, Bianca A1 Giese, Joan L. A1 Parkman, Ian D. YR 2013 JF The journal of brand management VO 20 IS 5 SP 389 OP 403 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN Zentrale: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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