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Attracting user social media engagement 

, In: Information and communication technologies in tourism 2013 / Lorenzo Cantoni ... [eds.]
a study of three budget airlines Facebook pages 
Leung, Rosanna ; Schuckert, Markus ; Yeung, Emmy. (2013)  - p. 195-206
Exemplar:  TB BHV: tur 40/1(2013)