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1 Ergebnisse
1
Putting brands in their place
, In:
Journal of marketing research / American Marketing Association
how a lack of control keeps brands contained
Cutright, Keisha M.
;
Fitzsimons, Gavan J.
. (2013) 3 - p. 365-377
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Putting brands in their place</Title> : <SubTitle>how a lack of control keeps brands contained</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B74982161&Exemplar=1&LAN=DE A1 Cutright, Keisha M. A1 Fitzsimons, Gavan J. YR 2013 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 50 IS 3 SP 365 OP 377 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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