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1 Ergebnisse
1
Implications of brand communities for rival brands
, In:
The journal of brand management
negative brand ratings, negative stereotyping of their cons...
Hickman, Thomas M.
. (2012/13) 6 - p. 501-517
Exemplar:
Zentrale:E02
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Implications of brand communities for rival brands</Title> : <SubTitle>negative brand ratings, negative stereotyping of their consumers and negative word-of-mouth</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B75223711&Exemplar=1&LAN=DE A1 Hickman, Thomas M. YR 2013 NO : graph. Darst. JF The journal of brand management VO 20 IS 6 SP 501 OP 517 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN E02: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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