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1 Ergebnisse
1
Unprofitable cross-buying
, In:
Journal of marketing / American Marketing Association
evidence from consumer and business markets
Shah, Denish
;
Qu, Yingge
;
Chen, Sylia
.. (2012) 3 - p. 78-95
Exemplar:
Zentrale:
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Unprofitable cross-buying</Title> : <SubTitle>evidence from consumer and business markets</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B75673608&Exemplar=1&LAN=DE A1 Shah, Denish A1 Qu, Yingge A1 Chen, Sylia A1 Kumar, V. YR 2012 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 76 IS 3 SP 78 OP 95 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN Zentrale: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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