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1 Ergebnisse
1
The secret sauce for Super Bowl advertising
, In:
Journal of advertising research / Advertising Research Foundation
what makes marketing work in the world's most watched event
Kim, Jin-woo
;
Freling, Traci H.
. (2013) 2 - p. 134-149
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>The secret sauce for Super Bowl advertising</Title> : <SubTitle>what makes marketing work in the world's most watched event?</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B75679996&Exemplar=1&LAN=DE A1 Kim, Jin-woo A1 Freling, Traci H. YR 2013 NO : graph. Darst. JF Journal of advertising research / Advertising Research Foundation VO 53 IS 2 SP 134 OP 149 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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