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1 Ergebnisse
1
The brand likeability effect
, In:
Journal of general management
can firms make themselves more likeable?
Bang, Nguyen
. (2012/13) 3 - p. 25-50
Exemplar:
Zentrale:Magazin Zs
fc 7756
RT Journal Article T1 <Title>The brand likeability effect</Title> : <SubTitle>can firms make themselves more likeable?</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B75720550&Exemplar=1&LAN=DE A1 Bang, Nguyen YR 2013 JF Journal of general management VO 38 IS 3 SP 25 OP 50 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12585874* CN Magazin Zs: fc 7756 SF ELIB - SuUB Bremen
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