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Retailers' use of partially comparative pricing 

, In: Journal of marketing / American Marketing Association
from across-category to within-category effects 
Mohammed, Shazad Mustapha ; Barone, Michael J. ; Alvarez, Cecilia M. O... (2013)  4 - p. 33-48
Exemplar:  Zentrale:E02 z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922