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Consumer evaluations of sale prices 

, In: Journal of marketing / American Marketing Association
role of the subtraction principle 
Biswas, Abhijit ; Bhowmick, Sandeep ; Grewal, Chruv.. (2013)  4 - p. 49-66
Exemplar:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922