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1 Ergebnisse
1
Brand concepts as representations of human values
, In:
Journal of marketing / American Marketing Association
do cultural congruity and compatibility between values matt...
Torelli, Carlos J.
;
Carvalho, Sergio W.
;
Maehle, Natalia
... (2012) 4 - p. 92-108
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Brand concepts as representations of human values</Title> : <SubTitle>do cultural congruity and compatibility between values matter?</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B75752997&Exemplar=1&LAN=DE A1 Torelli, Carlos J. A1 Carvalho, Sergio W. A1 Maehle, Natalia A1 Ozsomer, Aysegul A1 Keh, Hean Tat YR 2012 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 76 IS 4 SP 92 OP 108 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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