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1 Ergebnisse
1
Deconstructing the "First moment of truth"
, In:
Journal of marketing research / American Marketing Association
understanding unplanned consideration and purchase conversi...
Hui, Sam K.
;
Suher, Jacob
;
Huang, Yanliu
.. (2013) 4 - p. 445-462
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Deconstructing the "First moment of truth"</Title> : <SubTitle>understanding unplanned consideration and purchase conversion using in-store video tracking</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B76655358&Exemplar=1&LAN=DE A1 Hui, Sam K. A1 Suher, Jacob A1 Huang, Yanliu A1 Inman, J. Jeffrey YR 2013 NO : Ill., graph. Darst. JF Journal of marketing research / American Marketing Association VO 50 IS 4 SP 445 OP 462 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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