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1 Ergebnisse
1
Look at me!
, In:
Journal of marketing research / American Marketing Association
look at me! ; conspicuous brand usage, self-brand connectio...
Ferraro, Rosellina
;
Matherly, Ted
. (2013) 4 - p. 477-488
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Look at me!</Title> : <SubTitle>look at me! ; conspicuous brand usage, self-brand connection, and dilution</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B76655604&Exemplar=1&LAN=DE A1 Ferraro, Rosellina A1 Matherly, Ted YR 2013 NO : Ill., graph. Darst. JF Journal of marketing research / American Marketing Association VO 50 IS 4 SP 477 OP 488 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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