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1 Ergebnisse
1
Comparing apples to apples or apples to oranges
, In:
Journal of marketing research / American Marketing Association
the role of mental representation in choice difficulty
Cho, Eunice Kim
;
Khan, Uzma
. (2013) 4 - p. 505-516
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Comparing apples to apples or apples to oranges</Title> : <SubTitle>the role of mental representation in choice difficulty</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B76655700&Exemplar=1&LAN=DE A1 Cho, Eunice Kim A1 Khan, Uzma YR 2013 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 50 IS 4 SP 505 OP 516 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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