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Comparing the relative effectiveness of advertising channel 

, In: Journal of marketing research / American Marketing Association
a case study of a multimedia blitz campaign 
Danaher, Peter J. ; Dagger, Tracey S.. (2013)  4 - p. 517-534
Exemplar:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085