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1 Ergebnisse
1
"Distortion" in retrospective measures of word of mouth:
, In:
International journal of market research
Uncles, Mark D.
;
Romaniuk, Jenni
;
Hand, Chris
.. (2013) 4 - p. 477-486
Exemplar:
Zentrale:E02
z bwl 402 240;
Zentrale:Magazin Zs
fe 1240
RT Journal Article T1 <Title>"Distortion" in retrospective measures of word of mouth</Title> UL https://suche.suub.uni-bremen.de/peid=B76706230&Exemplar=1&LAN=DE A1 Uncles, Mark D. A1 Romaniuk, Jenni A1 Hand, Chris A1 East, Robert YR 2013 JF International journal of market research VO 55 IS 4 SP 477 OP 486 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=42215858* CN E02: z bwl 402 240 CN Magazin Zs: fe 1240 SF ELIB - SuUB Bremen
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