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1 Ergebnisse
1
Reverse Product Placement
, In:
Marketing
eine empirische Untersuchung der Verhaltensrelevanz fiktive...
Muzellec, Laurent
;
Kanitz, Christopher
;
Schade, Michael
.. (2013) 3 - p. 233-247
Exemplar:
Zentrale
;
RT Journal Article T1 <Title>Reverse Product Placement</Title> : <SubTitle>eine empirische Untersuchung der Verhaltensrelevanz fiktiver Dienstleistungsmarken</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B76784492&Exemplar=1&LAN=DE A1 Muzellec, Laurent A1 Kanitz, Christopher A1 Schade, Michael A1 Burmann, Christoph YR 2013 NO : graph. Darst. JF Marketing VO 35 IS 3 SP 233 OP 247 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12599828* CN Zentrale: z bwl 419/490 CN Magazin Zs: fe 2490 CN ZS-Lesesaal: bwl 049 SF ELIB - SuUB Bremen
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