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1 Ergebnisse
1
Aggressive marketing strategy following equity offerings an..
, In:
Journal of marketing / American Marketing Association
the role of relative strategic flexibility
Kurt, Didem
;
Hulland, John
. (2013) 5 - p. 57-74
Exemplar:
Zentrale:
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Aggressive marketing strategy following equity offerings and firm value</Title> : <SubTitle>the role of relative strategic flexibility</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B76804008&Exemplar=1&LAN=DE A1 Kurt, Didem A1 Hulland, John YR 2013 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 77 IS 5 SP 57 OP 74 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN Zentrale: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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