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1 Ergebnisse
1
All that is users might not be gold
, In:
Journal of marketing / American Marketing Association
how labeling products as user designed backfires in the con...
Prandelli, Emanuela
;
Dahl, Darren W.
;
Fuchs, Christoph
.. (2013) 5 - p. 75-91
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>All that is users might not be gold</Title> : <SubTitle>how labeling products as user designed backfires in the context of luxury fashion brands</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B76804041&Exemplar=1&LAN=DE A1 Prandelli, Emanuela A1 Dahl, Darren W. A1 Fuchs, Christoph A1 Schreier, Martin YR 2013 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 77 IS 5 SP 75 OP 91 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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