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1 Ergebnisse
1
Brand licensing
, In:
Journal of marketing / American Marketing Association
what drives royalty rates?
Jayachandran, Satish
;
Kaufman, Peter
;
Hewett, Kelly
.. (2013) 5 - p. 108-122
Exemplar:
Zentrale:
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Brand licensing</Title> : <SubTitle>what drives royalty rates?</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B76804090&Exemplar=1&LAN=DE A1 Jayachandran, Satish A1 Kaufman, Peter A1 Hewett, Kelly A1 Kumar, V. YR 2013 JF Journal of marketing / American Marketing Association VO 77 IS 5 SP 108 OP 122 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN Zentrale: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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