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1 Ergebnisse
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Measuring brand image effects of flagship projects for plac..
, In:
The journal of brand management
the case of Hamburg
Zenker, Sebastian
. (2012/13) 8 - p. 642-655
Exemplar:
Zentrale:E02
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Measuring brand image effects of flagship projects for place brands</Title> : <SubTitle>the case of Hamburg</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B77086204&Exemplar=1&LAN=DE A1 Zenker, Sebastian YR 2013 NO : graph. Darst. JF The journal of brand management VO 20 IS 8 SP 642 OP 655 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN E02: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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