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1 Ergebnisse
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Netnography in the food industry
, In:
Discontinuous innovation / [ed. by] Peter Augsdorfer; John Bessant; Kathrin Möslein; Bettina von Stamm; Frank Piller
how the German supplier for flavors and scents symrise made...
Füller, Johann
. (2013) - p. 213-220
Exemplar:
BB WiWi
: 11a bwl 067.1/402
RT Journal Article T1 <Title>Netnography in the food industry</Title> : <SubTitle>how the German supplier for flavors and scents symrise made use of online community discussions as a source of innovation</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B77681662&Exemplar=1&LAN=DE A1 Füller, Johann YR 2013 NO : graph. Darst. JF Discontinuous innovation / [ed. by] Peter Augsdorfer; John Bessant; Kathrin Möslein; Bettina von Stamm; Frank Piller SP 213 OP 220 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1504217225* CN BB WiWi: 11a bwl 067.1/402 SF ELIB - SuUB Bremen
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