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1 Ergebnisse
1
Asymmetric roles of advertising and marketing capability in..
, In:
Journal of marketing research / American Marketing Association
turning bad into good and good into great
Xiong, Guiyang
;
Bharadwaj, Sundar
. (2013) 6 - p. 706-724
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Asymmetric roles of advertising and marketing capability in financial returns to news</Title> : <SubTitle>turning bad into good and good into great</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B77697492&Exemplar=1&LAN=DE A1 Xiong, Guiyang A1 Bharadwaj, Sundar YR 2013 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 50 IS 6 SP 706 OP 724 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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