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1 Ergebnisse
1
The role of e-commerce in multi-channel marketing strategy:
, In:
Handbook of strategic e-business management / Francisco J. Martínez López, ed.
Brown, James R.
. (2014) - p. 467-487
Exemplar:
BB WiWi
: 11a swl 050/535
RT Journal Article T1 <Title>The role of e-commerce in multi-channel marketing strategy</Title> UL https://suche.suub.uni-bremen.de/peid=B77706767&Exemplar=1&LAN=DE A1 Brown, James R. YR 2014 NO : graph. Darst. JF Handbook of strategic e-business management / Francisco J. Martínez López, ed. SP 467 OP 487 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1580914187* CN BB WiWi: 11a swl 050/535 SF ELIB - SuUB Bremen
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