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The power of a good logo:

, In: MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
Park, C. Whan ; Pol, Gratiana. (2013/14)  2 - p. 10-12
Exemplar:  Zentrale:E02 z bwl 037/294; Zentrale:Magazin Zs fc 7294