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1 Ergebnisse
1
When three charms but four alarms
, In:
Journal of marketing / American Marketing Association
identifying the optimal number of claims in persuasion sett...
Shu, Suzanne B.
;
Carlson, Kurt A.
. (2014) 1 - p. 127-139
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>When three charms but four alarms</Title> : <SubTitle>identifying the optimal number of claims in persuasion settings</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B77979704&Exemplar=1&LAN=DE A1 Shu, Suzanne B. A1 Carlson, Kurt A. YR 2014 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 78 IS 1 SP 127 OP 139 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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