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1 Ergebnisse
1
How to use a sponsorship plattform to support an internatio..
, In:
The journal of brand management
the UniCredit UEFA champions league sponsorship
Penna, Daniele
;
Guenzi, Paolo
. (2014) 2 - p. 133-149
Exemplar:
Zentrale:E02
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>How to use a sponsorship plattform to support an international master brand strategy</Title> : <SubTitle>the UniCredit UEFA champions league sponsorship</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B78017081&Exemplar=1&LAN=DE A1 Penna, Daniele A1 Guenzi, Paolo YR 2014 NO : Ill., graph. Darst., Kt. JF The journal of brand management VO 21 IS 2 SP 133 OP 149 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN E02: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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