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1 Ergebnisse
1
Role of brand globalness in consumer evaluation of new prod..:
, In:
The journal of brand management
Punyatoya, Plavini
;
Sadh, Ashish
. (2014) 2 - p. 171-188
Exemplar:
Zentrale:
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Role of brand globalness in consumer evaluation of new product branding strategy</Title> UL https://suche.suub.uni-bremen.de/peid=B78017130&Exemplar=1&LAN=DE A1 Punyatoya, Plavini A1 Sadh, Ashish YR 2014 NO : graph. Darst. JF The journal of brand management VO 21 IS 2 SP 171 OP 188 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN Zentrale: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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