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1 Ergebnisse
1
Is your brand a one-night stand?
, In:
Marketing review St. Gallen / Universität St. Gallen
managing consumer-brand relationships
Hupp, Oliver
;
Schuster, Harald
;
Neudecker, Niels
.. (2013) 6 - p. 22-33
Exemplar:
Zentrale:Magazin Zs
fe 5758
RT Journal Article T1 <Title>Is your brand a one-night stand?</Title> : <SubTitle>managing consumer-brand relationships</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B78075980&Exemplar=1&LAN=DE A1 Hupp, Oliver A1 Schuster, Harald A1 Neudecker, Niels A1 Stein, Alexandra YR 2013 NO : graph. Darst. JF Marketing review St. Gallen / Universität St. Gallen VO 30 IS 6 SP 22 OP 33 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12599067* CN Magazin Zs: fe 5758 SF ELIB - SuUB Bremen
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