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1 Ergebnisse
1
Consumer adoption of new products
, In:
Journal of marketing / American Marketing Association
independent versus interdependent self-perspectives
Zhenfeng, Ma
;
Mourali, Mehdi
. (2014) 2 - p. 101-117
Exemplar:
Zentrale:
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Consumer adoption of new products</Title> : <SubTitle>independent versus interdependent self-perspectives</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B78391252&Exemplar=1&LAN=DE A1 Zhenfeng, Ma A1 Mourali, Mehdi YR 2014 NO : Ill., graph. Darst. JF Journal of marketing / American Marketing Association VO 78 IS 2 SP 101 OP 117 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN Zentrale: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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