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1 Ergebnisse
1
Haptische Reize in der Markenkommunikation
theoretische Grundlagen und empirische Erkenntnisse zum Ein... Schriftenreihe Studien zum Konsumentenverhalten ; Bd. 56
Weiß, Steven
, 2014
Exemplar:
Zentrale:E02
a bwl 441.5/646;
BB WiWi
: 11a bwl 441.5/646a
RT Dissertation/Thesis T1
Haptische Reize in der Markenkommunikation
:
theoretische Grundlagen und empirische Erkenntnisse zum Einsatz von Berührungsreizen
UL https://suche.suub.uni-bremen.de/peid=B78422301&Exemplar=1&LAN=DE A1 Weiß, Steven PB Kovač PP Hamburg YR 2014 NO XXII, 325 S. ; 21 cm : Ill., graph. Darst. T3 Schriftenreihe Studien zum Konsumentenverhalten ; Bd. 56 SN 3830078161 SN 9783830078166 SN 9783830078166 VO 56 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1479595330* CN E02: a bwl 441.5/646 CN BB WiWi: 11a bwl 441.5/646a SF ELIB - SuUB Bremen
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