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1 Ergebnisse
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Manufacturer brand value and the respective role of brand s..:
, In:
The journal of brand management
Mathews-Lefebvre, Mathews
. (2014) 3 - p. 236-253
Exemplar:
Zentrale:E02
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement</Title> UL https://suche.suub.uni-bremen.de/peid=B78459451&Exemplar=1&LAN=DE A1 Mathews-Lefebvre, Mathews YR 2014 NO : graph. Darst. JF The journal of brand management VO 21 IS 3 SP 236 OP 253 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN E02: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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