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1 Ergebnisse
1
Attributing conversions in a multichannel online marketing ..
, In:
Journal of marketing research / American Marketing Association
an empirical model and a field experiment
Li, Hongshuang
. (2014) 1 - p. 40-56
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Attributing conversions in a multichannel online marketing environment</Title> : <SubTitle>an empirical model and a field experiment</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B78518305&Exemplar=1&LAN=DE A1 Li, Hongshuang YR 2014 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 51 IS 1 SP 40 OP 56 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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