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1 Ergebnisse
1
The power of social television
, In:
Journal of advertising research / Advertising Research Foundation
can social media build viewer engagement? ; a new approach ...
Pynta, Peter
;
Seixas, Shaun A. S.
;
Nield, Geoffrey E.
... (2014) 1 - p. 71-80
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>The power of social television</Title> : <SubTitle>can social media build viewer engagement? ; a new approach to brain imaging of viewer immersion</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B78618257&Exemplar=1&LAN=DE A1 Pynta, Peter A1 Seixas, Shaun A. S. A1 Nield, Geoffrey E. A1 Hier, James A1 Millward, Emilia YR 2014 NO : graph. Darst. JF Journal of advertising research / Advertising Research Foundation VO 54 IS 1 SP 71 OP 80 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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